Adams, S. (2016, February 24). How Companies Are Coping With The Rise Of Employee-Review Site Glassdoor. Forbes. https://www.forbes.com/sites/susanadams/2016/02/24/how-companies-are-coping-with-the-rise-of-employee-review-site-glassdoor/?sh=1527794a6263
Because of its rapid growth and popularity, employers are having to think about their strategy for managing Glassdoor, a website where people post employer reviews. Only 12% of companies listed on Glassdoor interact with the site or develop their company profile, which is a missed opportunity considering many potential recruits now look at employer Glassdoor pages. Employers should especially try to reply to inaccurate reviews in order to set the record straight. It may also be beneficial for employers to be responsive to reviews in general. While responding to negative reviews may seem intimidating, a good approach is to “express appreciation for the employee taking the time to write the review, don’t get defensive about criticism, and extend a peace offering like an invitation to discuss the issue.”
Glassdoor isn’t top-of-mind for most social media managers, but this article is an important reminder of why it should be. It’s just as much part of the external face of an organization as Instagram or Twitter, and it’s one of the first places people look when they’re considering employment at a company. Even if there are negative reviews, it may help the organization to show they are responsive by replying in a positive manner. As a leader, Glassdoor reviews can also help identify ways to improve company culture.
Learning Outcome 2: Demonstrate the ability to assess complex organizational environments and achieve communication goals.
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