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With 12 years of social media management experience, I know how to develop sustainable strategies that don’t depend on expensive campaigns or viral trends for success. My approach to social media, which is rooted in content marketing and strategic communications expertise, has proven to consistently increase brand awareness, improve customer satisfaction, and cultivate community.
Experience
2023 - present | Founder, Social Media Consultant | Scenda | Boulder, CO
Help businesses set up social media, create sustainable content plans, and optimize their channels
Provide tools, templates, and training so businesses can manage their accounts independently
2021 - 2023 | Director, Social Media | College Board | Boulder, CO
Owned social media for a high-profile, global organization
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2018 - 2021 | Associate Director, Student Communications | College Board | New York, NY
Owned social media for a high-profile, global organization
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2015 - 2018 | Assistant Director, Student Communications | College Board | New York, NY
Led social media for a high-profile, global organization
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2015 - 2017 | Social Media Manager | Kicking Cow Promotions | St. Louis, MO
Managed social media accounts for 10 Nestlé Purina brands, with an audience of 6M+
2013 - 2015 | Communications Coordinator | Nelnet | Lincoln, NE
Initiated and executed marketing projects
Education
Northwestern University | 2022
Master of Science in Communication Hybrid Leadership Program
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University of Nebraska-Lincoln | 2013
Bachelor of Journalism
Advertising and Public Relations major
Extracurriculars
Diversity, Equity, and Inclusion (DE&I) Training
Northwestern University
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Crisis Communications Certificate
Northwestern University
Content Marketing Certificate
HubSpot Academy
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Creative Branding and Design Certificate
Northwestern University
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Google Analytics for Beginners Certificate
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Adobe After Effects Training
Pratt Institute